Public Relations Intern

Company: SHEƎP Collections
Location: Boston, MA
Position Type: Internship
Reports To: Creative Director, Marketing Manager, or Company Owner

Position Overview

Looking for a Boston or Massachusetts based Publication Relations for a fashion company.

Entry-Level: Public Relations Assistant, PR Campaign Coordinator, or Communications Specialist

The Public Relations professional at SHEƎP Collections is responsible for building, maintaining, and strengthening the company’s public image. This role develops communication strategies that increase brand awareness, support product launches, promote company initiatives, and position Sheep Collections as a distinctive and credible clothing brand.

The ideal candidate is creative, organized, culturally aware, and knowledgeable about fashion, media, branding, and consumer trends. They should be able to create compelling brand stories, develop strong media relationships, and effectively communicate the company’s values, collections, and vision to the public.

SHEƎP Collections Internship Program

This position is part of the SHEƎP Collections Internship Program, designed to provide emerging professionals with hands-on experience within the fashion and apparel industry.

The internship is a 12-week semester-based program with a $2,500 stipend upon successful completion of the program requirements.

Public Relations interns will gain practical experience in brand communications, media relations, fashion publicity, influencer outreach, campaign development, and strategic brand storytelling while contributing to real SHEƎP Collections projects and initiatives.

The program is designed to support professional development, portfolio building, industry exposure, and the practical application of skills learned through academic coursework.

What We Want You To Do:

  • Develop and execute public relations strategies that align with SHEƎP Collections’ marketing and business goals.

  • Create press releases, media pitches, company announcements, brand statements, media kits, and promotional materials.

  • Build and maintain relationships with journalists, fashion editors, bloggers, influencers, stylists, and other industry professionals.

  • Secure media coverage for new clothing collections, product launches, collaborations, pop-up events, campaigns, and company milestones.

  • Coordinate interviews, press appearances, fashion events, community initiatives, and brand partnerships.

  • Ensure all public communications reflect SHEƎP Collections’ voice, values, visual identity, and target audience.

  • Collaborate with the marketing, social media, creative, e-commerce, and design teams to maintain consistent brand messaging.

  • Identify opportunities for influencer partnerships, celebrity placements, sponsorships, and community engagement.

  • Monitor media coverage, public conversations, customer feedback, and fashion industry trends.

  • Assist with reputation management and prepare professional responses to public concerns, negative feedback, or communication challenges.

  • Track public relations performance, media mentions, campaign reach, website traffic, and audience engagement.

  • Maintain an organized media contact list, press calendar, event schedule, and record of brand coverage.

What We Want To See:

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Fashion Business, or a related field preferred.

  • Previous experience in public relations, fashion, retail, lifestyle branding, communications, or influencer marketing.

  • Strong writing, editing, storytelling, presentation, and interpersonal skills.

  • Understanding of fashion media, social media platforms, digital publications, and current consumer trends.

  • Ability to manage multiple campaigns, deadlines, media requests, and events simultaneously.

  • Strong attention to detail and the ability to communicate professionally on behalf of the company.

  • Experience using media monitoring, email marketing, project management, or public relations software is beneficial.

  • Established relationships with fashion, entertainment, lifestyle, or local media contacts are a plus.

  • A fun, creative, kind, and multi-faceted personality

Preferred Skills

  • Press release and media pitch writing

  • Fashion and lifestyle storytelling

  • Media outreach and relationship management

  • Influencer and brand partnership coordination

  • Event planning and product launch promotion

  • Reputation and crisis communication

  • Social media and digital marketing knowledge

  • Public speaking and interview preparation

  • Campaign reporting and performance analysis

  • Strong organizational and time-management skills

  • Bilingual in Spanish, Portuguese, French, or Haitian Creole is a plus but not required

Learning & Professional Development

Throughout the 12-week SHEƎP Collections Internship Program, interns will have opportunities to strengthen both professional and industry-specific skills through hands-on assignments, mentorship, feedback, and participation in real company projects.

Public Relations interns may gain experience in:

  • Media Relations: Learn how to research media outlets, build media lists, develop pitches, and communicate professionally with journalists, editors, bloggers, and other media contacts.

  • Public Relations Writing: Strengthen writing skills through press releases, media pitches, brand announcements, talking points, event communications, and other public-facing materials.

  • Brand Storytelling: Learn how to communicate the Sheep Collections story, values, collections, and campaigns in a clear and engaging way.

  • Campaign Planning: Participate in the development and execution of PR campaigns for product launches, events, partnerships, collaborations, and company initiatives.

  • Influencer & Partnership Outreach: Gain exposure to identifying potential influencers, creators, stylists, and brand partners and supporting professional outreach efforts.

  • Fashion Industry Awareness: Develop a stronger understanding of fashion media, consumer trends, brand positioning, product promotion, and the relationship between public relations and marketing.

  • Professional Communication: Build confidence in email communication, meetings, presentations, follow-ups, relationship management, and professional etiquette.

  • Project & Time Management: Learn how to manage deadlines, organize assignments, prioritize responsibilities, and contribute to multiple projects simultaneously.

  • Collaboration: Work alongside marketing, design, social media, e-commerce, and business development functions to understand how departments collaborate within a fashion company.

  • Portfolio Development: Complete selected projects that may be incorporated into a professional portfolio, subject to SHEƎP Collections' confidentiality and usage guidelines.

  • Career Readiness: Receive guidance on resumes, portfolios, interviewing, networking, personal branding, and presenting internship experience to future employers.

  • Feedback & Mentorship: Participate in periodic check-ins and constructive feedback sessions designed to support professional growth throughout the internship.


End-of-Program Development

At the conclusion of the internship, interns may participate in a final review to reflect on their progress, discuss skills developed during the program, identify areas for continued growth, and receive feedback on their overall performance.

Ideal Candidate

Success will be measured by increased brand awareness, positive media coverage, stronger relationships with media and influencers, effective promotion of Sheep Collections’ products and events, and consistent communication of the company’s identity across public-facing platforms.

The Public Relations professional will help SHEƎP Collections connect with its audience, expand its visibility, and establish a strong presence within the fashion and apparel industry.

To Apply: Please send your resume and portfolio to our management team

Submit Here

SHEƎP COLLECTIONS is a streetwear brand built around style, comfort, and confidence. Known for its clean designs and premium quality pieces, the brand represents people who move different, think bigger, and stay true to themselves. More than just clothing, SHEƎP COLLECTIONS is about culture, lifestyle, and making a statement without saying too much. SHEƎP COLLECTIONS has been featured on various TV networks, including VH1, SportsCenter, and other sports leagues to be announced in the near future. along with celebrities such as Princess Love, Yung Joc, Ray J, Maino, just to name a few.

Great music. Great style. One vision.
This is only the beginning. Stay tuned for exclusive drops, content, giveaways, and more.

Collections available at South Shore Mall in Braintree, MA

Shop the collection: SHEEPCOLLECTIONS.COM | Follow @sheep.collections