Public Relations

Position Overview

Looking for a Boston or Massachusetts based Publication Relations for a fashion company.

The Public Relations professional at Sheep Collections is responsible for building, maintaining, and strengthening the company’s public image. This role develops communication strategies that increase brand awareness, support product launches, promote company initiatives, and position Sheep Collections as a distinctive and credible clothing brand.

The ideal candidate is creative, organized, culturally aware, and knowledgeable about fashion, media, branding, and consumer trends. They should be able to create compelling brand stories, develop strong media relationships, and effectively communicate the company’s values, collections, and vision to the public.

What We Want You To Do:

  • Develop and execute public relations strategies that align with Sheep Collections’ marketing and business goals.

  • Create press releases, media pitches, company announcements, brand statements, media kits, and promotional materials.

  • Build and maintain relationships with journalists, fashion editors, bloggers, influencers, stylists, and other industry professionals.

  • Secure media coverage for new clothing collections, product launches, collaborations, pop-up events, campaigns, and company milestones.

  • Coordinate interviews, press appearances, fashion events, community initiatives, and brand partnerships.

  • Ensure all public communications reflect Sheep Collections’ voice, values, visual identity, and target audience.

  • Collaborate with the marketing, social media, creative, e-commerce, and design teams to maintain consistent brand messaging.

  • Identify opportunities for influencer partnerships, celebrity placements, sponsorships, and community engagement.

  • Monitor media coverage, public conversations, customer feedback, and fashion industry trends.

  • Assist with reputation management and prepare professional responses to public concerns, negative feedback, or communication challenges.

  • Track public relations performance, media mentions, campaign reach, website traffic, and audience engagement.

  • Maintain an organized media contact list, press calendar, event schedule, and record of brand coverage.

What We Want To See:

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, Fashion Business, or a related field preferred.

  • Previous experience in public relations, fashion, retail, lifestyle branding, communications, or influencer marketing.

  • Strong writing, editing, storytelling, presentation, and interpersonal skills.

  • Understanding of fashion media, social media platforms, digital publications, and current consumer trends.

  • Ability to manage multiple campaigns, deadlines, media requests, and events simultaneously.

  • Strong attention to detail and the ability to communicate professionally on behalf of the company.

  • Experience using media monitoring, email marketing, project management, or public relations software is beneficial.

  • Established relationships with fashion, entertainment, lifestyle, or local media contacts are a plus.

  • A fun, creative, kind, and multi-faceted personality

Preferred Skills

  • Press release and media pitch writing

  • Fashion and lifestyle storytelling

  • Media outreach and relationship management

  • Influencer and brand partnership coordination

  • Event planning and product launch promotion

  • Reputation and crisis communication

  • Social media and digital marketing knowledge

  • Public speaking and interview preparation

  • Campaign reporting and performance analysis

  • Strong organizational and time-management skills

  • Bilingual in Spanish, Portuguese, French, or Haitian Creole is a plus but not required

Ideal Candidate

Success will be measured by increased brand awareness, positive media coverage, stronger relationships with media and influencers, effective promotion of Sheep Collections’ products and events, and consistent communication of the company’s identity across public-facing platforms.

The Public Relations professional will help Sheep Collections connect with its audience, expand its visibility, and establish a strong presence within the fashion and apparel industry.

To Apply: Please send your resume and portfolio to our management team

Submit Here

SHEEP COLLECTIONS is a streetwear brand built around style, comfort, and confidence. Known for its clean designs and premium quality pieces, the brand represents people who move different, think bigger, and stay true to themselves. More than just clothing, SHEEP COLLECTIONS is about culture, lifestyle, and making a statement without saying too much. SHEEP COLLECTIONS has been featured on various TV networks, including VH1, SportsCenter, and other sports leagues to be announced in the near future. along with celebrities such as Princess Love, Yung Joc, Ray J, Maino, just to name a few.

Great music. Great style. One vision.
This is only the beginning. Stay tuned for exclusive drops, content, giveaways, and more.

Collections available at South Shore Mall in Boston, MA

Shop the collection: SHEEPCOLLECTIONS.COM | Follow @sheep.collections